Dave Laden of Hungry Man, Inc., was chosen to direct PETA's "Casting Session." Vegetables have been a part of his life since childhood-even before-but using them in this way was something new for Dave. "When I got there in the morning to set up the shoot and figure out which veggies would go with which actor and the action for each, well, I had no idea what a daikon even was! Now I'm fully aware of all the different qualities of each vegetable. Believe me-I'll never look at a radish the same way again."
Creative Director Dan Neri, whose passion for root vegetables is legendary, also hosts a weekly seminar alerting children to the dangers of running with scallions. When he's not creating provocative, award-winning ads for PETA, Dan enjoys surfing and cupcakes, often simultaneously.