The Year in Numbers

PETA Makes the most of your contributions

PETA's SNIP (Spay and Neuter Immediately, Please!) mobile clinic and Animal Birth Control DogDoc clinics spayed and neutered more than 9,200 cats and dogs in southeastern Virginia and northeastern North Carolina. We've now spayed or neutered a total of more than 87,000 companion animals.

After learning from PETA that the beauty industry causes countless animals to be experimented on, Paul Mitchell and Urban Decay pulled out of China over animal testing requirements.

PETA filled requests for more than 462,000 copies of our vegetarian/vegan starter kits.

2012 Financial Report

Revenues

Contributions $29,465,838
Gross Merchandise Sales $570,031
Interest, Dividends, Royalties, and Other Income $830,791
Total Revenues $30,866,660

OPERATING EXPENSES

Programs
     International Grassroots Campaigns $7,181,756
     Public Outreach and Education $8,505,813
     Research, Investigations, and Rescue $10,096,613
     Cruelty-Free Merchandise Program $787,681
Membership Development $5,033,598
Management and General Expenses $240,502
Total Operating Expenses $31,845,963

CHANGE IN NET ASSETS

 ($979,303)
Net Assets Beginning of Year $12,147,981
Net Assets End of Year $11,168,678
     Donor Restricted (Permanently) $3,140,767
     Donor Restricted (Temporarily) $3,020,075
     Board-Designated Legal Matters $1,000,000
     Undesignated $4,204,511

OPERATING EXPENSE ALLOCATION

Programs
Direct Program Support 83.43%
Membership Development 15.81%
Management and General Operations 0.76%
PETA is a nonprofit, tax-exempt 501(c)(3) corporation funded almost exclusively by the contributions of our members. We strive to use our funds in the most cost-effective and efficient manner possible, a commitment illustrated by the fact that 83.43 percent of our operating expenses went directly to our programs fighting animal exploitation. We expended only 15.81 percent on fundraising efforts that drive our operations and .76 percent on management and general operations.

The financial statement shown here is for the fiscal year ending July 31, 2012, and is based on our independently audited financial statements.

The Year in Numbers Report

  • PETA's websites were visited by more than 43.5 million people.
  • PETA sent out e-news to more than 1.6 million subscribers.
  • The PETA Files blog received more than 7 million page views, and the PETA Living blog received more than 22 million page views.
  • Via our advocacy campaigns, PETA sent out more than 1.67 million letters urging companies and individuals to make changes that would benefit animals.
  • PETA's Sexiest Vegetarian Next Door contest received more than 800,000 page views.
  • PETA secured free advertising space worth more than $8 million.
  • PETA's Communications Department booked more than 4,000 radio, TV, and print interviews.
  • PETA's International Grassroots Campaign Department helped organize more than 1,900 demonstrations.
  • PETA's youth division, peta2, reached out to more than 90,000 young people at colleges, music festivals, and other events, and our Youth Action Team grew to more than 61,600 subscribers.
  • PETA filled requests for more than 462,000 free copies of our vegetarian/vegan starter kit.
  • PETA handled more than 15,500 calls and e-mails regarding cruelty to animals.
  • PETA’s Mobile Clinics Division spayed and neutered more than 9,200 cats and dogs in southeastern Virginia and northeastern North Carolina, including 950 feral cats and 560 pit bulls at a discounted rate or free of charge. We’ve now spayed or neutered a total of more than 87,000 companion animals.
  • PETA built and delivered more than 240 free doghouses and bagged 1,200 bales of straw, providing dogs who are forced to live outdoors with warm, dry shelter. We've now delivered a total of more than 5,300 free doghouses.
  • PETA's online catalog sold more than 37,000 pieces of animal rights merchandise, including T-shirts, mugs, tote bags, books, stickers, buttons, and companion-animal items, which not only raise urgently needed funds for PETA campaigns but also help to promote cruelty-free living.
  • PETA had nearly 600 letters to the editor and more than 550 opinion pieces printed in various newspapers and magazines and posted on websites.
  • PETA was mentioned in many top print and online news outlets, including the Associated Press, Bloomberg News, ESPN.com, Financial Times, Forbes.com, FOXNews.com, The Huffington Post, the Los Angeles Times, MSN.com, MSNBC.com, the New York Post, The New York Times, People.com, Radar Online, Reuters, TMZ.com, TODAY.com, the Toronto Star, USA Today, The Wall Street Journal, The Washington Post, and Yahoo! News.
  • PETA was also mentioned in major magazines such as The American Lawyer, The Atlantic, ELLE Canada, The Hollywood Reporter, Hustler, Men's Health, Nature, New York Magazine, People, Politico, Psychology Today, Rolling Stone, Seventeen, Shape, TIME, Us Weekly, Vanity Fair, and Women's World.
  • PETA's work received television news coverage on ABC World News, Access Hollywood, BBC World News, CBS News, CNN, C-SPAN, Dan Rather Reports, The Doctors, E! News, Entertainment Tonight, Entertainment Tonight Canada, ESPN, Extra, Good Morning America, Inside Edition, Jane Velez-Mitchell, MTV Act, The Oprah Winfrey Network, PBS NewsHour, Telemundo, TMZ, TODAY, 20/20, and Univision.
  • As of 2012, PETA has given $1,130,650 to scientists who are developing alternatives to animal testing, for simulators to replace animals, and for training scientists in the use of non-animal methods.

Employee Salaries

Nine percent of PETA's dedicated staff earn only $26,000 to $29,999, 50 percent earn $30,000 to $39,999, and only the remaining 41 percent make more than $39,999. Our president, Ingrid E. Newkirk, earned $35,604 during the fiscal year ending July 31, 2012.

PETA Members

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