Annual Review
Ingrid Newkirk


President's Message

Dear Friends,

In 2016, PETA had many watershed moments, including these:

PETA’s vital role in these accomplishments is rooted in our unparalleled efforts to change minds and hearts. In 2016, our videos received 2.75 million views a day! And every day, we hear from people telling us that a PETA video inspired them go vegan or make other cruelty-free choices.

PETA is also making sweeping outreach efforts among one of the fastest-growing demographics in the U.S.—the Latino community: In 2016, PETA Latino’s Facebook posts reached 36 million people a month, and our Spanish-language videos netted more than 250 million views.

PETA’s achievements for animals would not have occurred without our members and supporters. We especially thank our Vanguard Society, Augustus Club, and Investigations & Rescue Fund members for making the victories for animals on the following pages possible.

With kind regards,

Ingrid E. Newkirk
Ingrid E. Newkirk

Board of Directors and Officers
Ingrid E. Newkirk, Chair
Michael P. Rodman, Treasurer
Jeanne Roush, Secretary