The Year in Numbers

PETA Makes the most of your contributions

PETA's Mobile Clinics Division spayed and neutered nearly 11,000 cats and dogs in southeastern Virginia and northeastern North Carolina, including more than 900 feral cats and more than 800 pit bulls at a discount or free of charge. We've now spayed or neutered a total of more than 98,000 companion animals.

Via our advocacy campaigns, PETA sent out more than 12 million letters urging companies and individuals to make changes that would benefit animals.

PETA filled requests for more than 353,000 free copies of our vegetarian/vegan starter kit.

2013 Financial Report

Revenues

Contributions $33,867,741
Gross Merchandise Sales $474,250
Interest, Dividends, Royalties, and Other Income $967,597
Total Revenues $35,309,588

OPERATING EXPENSES

Programs
     International Grassroots Campaigns $7,453,706
     Public Outreach and Education $9,698,326
     Research, Investigations, and Rescue $11,837,179
     Cruelty-Free Merchandise Program $710,169
Membership Development $5,225,984
Management and General Expenses $412,217
Total Operating Expenses $35,337,581

CHANGE IN NET ASSETS

($27,993)
Net Assets Beginning of Year $11,168,678
Prior Period Adjustment $791,081
Net Assets End of Year $11,931,766
     Donor Restricted (Permanently) $3,154,159
     Donor Restricted (Temporarily) $3,887,380
     Board-Designated Legal Matters $1,000,000
     Undesignated $3,890,227

OPERATING EXPENSE ALLOCATION

Programs
Direct Program Support 84.04%
Membership Development 14.79%
Management and General Operations 1.17%
PETA is a nonprofit, tax exempt 501(c)(3) corporation funded almost exclusively by the contributions of our members. We strive to use our funds in the most cost-effective and efficient manner possible, a commitment illustrated by the fact that 84.04 percent of our operating expenses went directly to our programs fighting animal exploitation. We expended only 14.79 percent on fundraising efforts that drive our operations and 1.17 percent on management and general operations.

Eight percent of PETA's dedicated staff earn only $16,000 to $29,999, 46 percent earn $30,000 to $39,999, and only the remaining 46 percent make more than $39,999. Our president, Ingrid Newkirk, earned $40,320 during fiscal year ending July 31, 2013.

The financial statement shown here is for the fiscal year ending July 31, 2013, and is based on our independently audited financial statements.

The Year in Numbers Report

  • PETA's websites were visited by more than 38 million people.
  • PETA's Facebook posts reach an average of 16 million people each month.
  • PETA sent out e-news to more than 1.6 million subscribers.
  • The PETA Files blog received more than 4.1 million page views, and the PETA Living blog received more than 15.7 million page views.
  • Via our advocacy campaigns, PETA sent out more than 12 million letters urging companies and individuals to make changes that would benefit animals.
  • PETA's "How to Go Vegan" website received more than 370,000 page views.
  • PETA secured free advertising space worth more than $10 million.
  • PETA's Communications Department booked more than 3,500 radio, TV, and print interviews.
  • PETA's International Grassroots Campaign Department helped organize more than 1,200 demonstrations.
  • PETA's Youth Division, peta2, reached out to more than 200,000 young people at colleges, music festivals, and other events, and our Youth Action Team grew to more than 80,000 members.
  • PETA filled requests for more than 353,000 free copies of our vegetarian/vegan starter kit.
  • PETA handled nearly 16,000 calls and e-mails regarding cruelty to animals.
  • PETA's Mobile Clinics Division spayed and neutered nearly 11,000 cats and dogs in southeastern Virginia and northeastern North Carolina, more than 900 feral cats and more than 800 pit bulls at a discount or free of charge. We’ve now spayed or neutered a total of more than 98,000 companion animals.
  • PETA built and delivered more than 300 free doghouses and bagged 1,000 bales of straw, providing dogs who are forced to live outdoors with warm, dry shelter. We’ve now delivered a total of more than 5,600 free doghouses.
  • PETA's online catalog sold more than 35,000 pieces of animal rights merchandise, including T-shirts, mugs, tote bags, books, stickers, buttons, and companion animal items, which not only raise urgently needed funds for PETA campaigns but also help to promote cruelty-free living.
  • PETA had more than 470 letters and 750 opinion pieces printed in various newspapers and magazines and posted on websites.
  • PETA was mentioned in many top newspapers and online news sites, including AdWeek.com, the Associated Press, The Atlanta Journal-Constitution, BBC Mundo, Bloomberg.com, BuzzFeed, The Christian-Science Monitor, CNBC.com, Ecorazzi, E! Online, FOX Business Network, Gothamist, the Huffington Post, LA Weekly, the Los Angeles Times, the New York Daily News, the New York Post, The New York Times, Poynter, Radar Online, Reuters, Roll Call, USA Today, The Wall Street Journal, The Washington Post, and Yahoo!
  • PETA was also mentioned in major magazines such as Entertainment Weekly, Grist, Katie, Life & Style Weekly, O The Oprah Magazine, PC Magazine, Reader's Digest, Seventeen, TIME, U.S News & World Report, and Vice.
  • PETA's work received television news coverage on ABC News, ABC World News With Diane Sawyer, Anderson Live, BBC, CNN Latino, The Doctors, The Dr. Oz Show, E!, Erin Burnett OutFront, FOX & Friends, FOX News, Good Morning America, Inside Edition, Jane Velez- Mitchell, Late Night With Jimmy Fallon, NBC Nightly News, Nightline, The O'Reilly Factor, Real Sports With Bryant Gumbel, Reuters TV, The Situation Room With Wolf Blitzer, Squawk Box, TLC, TMZ, and TODAY.
  • As of 2013, PETA has given $1,168,410 to scientists who are developing alternatives to animal testing and simulators to replace animals, as well as for training scientists in the use of non-animal methods.

Employee Salaries

Eight percent of PETA’s dedicated staff earn only $16,000 to $29,999, 46 percent earn $30,000 to $39,999, and only the remaining 46 percent make more than $39,999. Our president, Ingrid E. Newkirk, earned $40,320 during the fiscal year ending July 31, 2013.

PETA Members