As you'll see on the following pages, there are a lot of things that we can cross off our 2013 to-do list. Thwart " ag-gag" bills designed by agribusiness to thwart our undercover investigations? Done! Save 70 beagles who were destined for use in laboratories? Mission accomplished! Drive more nails into the coffin of Canada's annual seal slaughter? Absolutely!
To get a perspective on the long-term progress that we're making for animals, consider that each of the following statements once would have shocked even the most optimistic among us, and yet in 2013, they are all true: a) Harvard University is shutting down its notorious New England Primate Research Center; b) the former director of the National Institutes of Health has admitted that experimenting on animals hasn't worked, saying, "We all drank the Kool-Aid on that one"; c) an elementary school in Queens, N.Y., has become the first entirely meat-free traditional public school; d) Bill Gates is funding the development of vegan meat and eggs; e) all of the top 10 U.S. advertising agencies have pledged never to use great apes in ads; and f) hideous glue traps are no longer sold in more than 40,000 stores.
PETA's vital role in bringing about sweeping changes like these is rooted in our unparalleled efforts to change minds and hearts. This year, PETA's websites were visited by more than 38 million people, and our powerful online videos were viewed more than 17 million times. We reached an average of 16 million people each month with our PETA Facebook posts, and through our online action platforms, caring citizens sent more than 12 million messages to corporate executives, government officials, and other decision makers in support of PETA's campaigns to relieve animal suffering.
Our mobile veterinary clinics have now spayed or neutered a total of more than 98,000 animals in poverty-stricken regions, meaning millions of puppies and kittens were never born into homelessness.
We've also bolstered our outreach efforts to the fastest-growing demographic in the U.S.—the Latino community. By releasing Spanish-language versions of our undercover videos, recruiting popular Latino celebrities to speak out for animals, and launching PETALatino.com—a bicultural resource to explore the world of animal rights through a Latino lens—we strive to counteract the anti-animal messages from the fast-food, dairy, clothing, and entertainment companies that have their sights set on the Latino consumer.
Of course, none of this exciting progress for animals would have happened without the help of our members and supporters, for whom we are grateful every day. I wish to extend special thanks to our Vanguard Society, Augustus Club, and Investigations & Rescue Fund members. The victories for animals on the following pages are dedicated to all of you!
With kind regards,
Ingrid E. Newkirk
Board of Directors and Officers
Ingrid E. Newkirk |
Michael P. Rodman |
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